The Golden Rule of Selling

The Golden Rule in trade has been proven a safe, sound and paying policy.
Salesmen who sell goods have to sell themselves first.
 
We give no orders to people we regard as possible rogues, cheats, pretenders, and hypocrites. Diplomats who resort to violence are salesmen who have failed to sell themselves.
In order to “sell yourself” you must be both buyer and seller. You must in imagination put yourself in place of the other man. Then only can you do unto others as if you were the “others.”
Personal quarrels and national wars mean that somebody wasn’t big enough to live up to the Golden Rule.
– by Elbert Hubbard, circa 1900
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