WIIFM?

What’s the most important thing to the customer? It’s the Customer (stupid)! 🙂
 
And what is the easiest way to remain customer-focused? Use this mnemonic (memory aid): “WIIFM” or “WHAT’S IN IT FOR ME!?”
 
Read this every time before you meet with a customer and it will keep you focused on the only thing that is really important to the customer: THE CUSTOMER!
 
Daniel Jacobs
thenaturallawsofclosing.com
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