Which Is Easier?

1. Trying to persuade or convince people that they need what you’re selling?
2. Or trying to find people who are already interested in your product or service?
Many sales people would choose #2.
Because they know, as should you, that you can’t change anyone’s mind. Only they can do that. And they change their mind only when they become aware of new information that alters their point of view on the subject under discussion.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s