WHICH IS EASIER?
1. Trying to persuade or convince people that they need what you’re selling?
2. Or trying to find people who are already interested in your product or service?
Many sales people would choose #2.
Because they know, as should you, that you can’t change anyone’s mind. Only they can do that. And they change their mind only when they become aware of new information that alters their point of view on the subject under discussion.