Some “salespeople” are satisfied to just take and fill orders. Yes, they do play an important role in business but to call them salespeople is inaccurate. Their purpose and skills are that of an order-taker.
Many other “salespeople” take pride in knowing every minute detail of their product or service and presenting them (endlessly) to a prospect. Rarely, almost by accident, they close a deal but that is not their prime objective. Their purpose is to inform and enlighten a prospect of the unique characteristics and value of the product or service being offered.
Only a small percentage of salespeople are comfortable in asking for the sale and dealing with the reactions that show up as a result. These are called “closers.” They are always in demand and take home the biggest paychecks.
Where do you fit in?
Daniel Jacobs, 2017