The Oldest Rule In Closing

You asked for it, here it is. This is the oldest rule in closing sales:

You’ll never close the sale you don’t ASK FOR.

If you’re selling, you must ask the potential customer to buy in a clear and straightforward manner. Direct requests are far more potent than vague suggestions and hints. Your certainty creates confidence and trust in the prospect, making the close less stressful.

Daniel Jacobs, 2017

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