Underpromise & Overdeliver

When you get that feeling that something sounds too good to be true, it likely is. And if it sounds too good to be REAL, it is probably ILLEGAL.
 
And guess what, your prospects feel the same way.
 
They can pick up the micro indicators that you give off when you lay on the BS. Never promise what you can’t deliver. Instead, underpromise, overdeliver and always give them more than they expected!
They’ll never forget it.
 
Daniel Jacobs, 2017
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