Did you know that people can believe your words and still doubt your message? And that if they’re confused about your message, they will not go into action.
Avoid mixing messages. One thought per sentence is best. Audiences are not as bright as you’d think. Make your message (and call to action) simple and direct.
Vague or indefinite instructions will fall flat. If your message does not generate an enthusiastic response, you’ve lost your chance to move them into action.
Presenting your message should be short and to the point. It must include these three steps:
1. Tell them what you’re going to tell them.
2. Tell them.
3. Tell them what you told them.
Now, when you make your call to action, you’ll get the “HELL YEAH!” response you’re looking for.
Daniel Jacobs, 2018