The “Hell Yeah” Response

Did you know that people can believe your words and still doubt your message? And that if they’re confused about your message, they will not go into action.
Avoid mixing messages. One thought per sentence is best. Audiences are not as bright as you’d think. Make your message (and call to action) simple and direct.
Vague or indefinite instructions will fall flat. If your message does not generate an enthusiastic response, you’ve lost your chance to move them into action.
Presenting your message should be short and to the point. It must include these three steps:
1. Tell them what you’re going to tell them.
2. Tell them.
3. Tell them what you told them.
Now, when you make your call to action, you’ll get the “HELL YEAH!” response you’re looking for.
Daniel Jacobs, 2018
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Just The Facts

Insecurity creates stress.

Stress creates worry.

Worry creates doubt.

Doubt creates uncertainty.

Uncertainty creates indecision.

Indecision creates anxiety. Anxiety creates contraction.

Contraction creates insecurity.

Round and round we go in a vicious circle which only leads to more of the same, culminating in zero confidence in self.

The way to get off this combined merry-go-round, roller coaster of depression and self-loathing, is to step back and take a hard, cold look at who you’re associated with. You may discover that you’re living in a self-contained prison, surrounded by assholes. It may be time to clean house and “drain the swamp” of negative people, places, and things. Your life may depend on it.

Confidence comes from a combination of self-assurance, self-confidence, and self-determinism. Anything or anyone who seeks to undermine these qualities is not your friend.

Daniel Jacobs

What Are You Selling?

If you think you’re selling only a house (a product with a price), you’re missing the point. What you’re really selling is a HOME (which has a benefit and a tangible VALUE), and value trumps price every time.

Too often, people think they are buying a PRODUCT when what they are really buying is a BENEFIT.

For example, both the “product” and the “price” are conceived of and established by the SELLER. On the other hand, what is a “benefit” and what has “value” are considerations uniquely determined only by the BUYER.

People buy what makes them feel good emotionally. Afterwards, they may justify the purchase logically, but, stated or not, emotion is always the motivating factor.

Before you launch into trying to convince prospects of everything you know about the advantages, features, facts, and figures of what you’re selling, recognize one fact: THEY DON’T CARE WHAT YOU KNOW.

Customers only care about WHAT YOU CAN DO FOR THEM! This is their overriding purpose and it must be yours too.

People buy only when they can see or feel that they will receive personal benefit from what you’re selling. Everything else just clutters your message.

TIP: Don’t clutter your message.

Daniel Jacobs

Want To Get Something Done?

Okay then, lets cut right to the chase. You must know by now that whether you are looking for an excuse or a way, you can always find it. Here is the most straightforward WAY I have discovered of achieving any worthwhile purpose. However, there is one stipulation: you have to DO these five steps.

Okay? Now, here they are:

1. WHAT do you want to do?
2. WHY do you want to do it?
3. WHO is in charge of getting this done?
4. WHEN are you going to start?
5. HOW will you know when you have done it?

HINT: You do not need to WHY this works to get results. However, know one thing: The only reason this does not work is that IT WASN’T DONE.

Now, the ball is in your court.

Daniel Jacobs, 2017

Attributes and Suggestions

While there’s no proven formula for success, here are some attributes and suggestions you can use to get the ball rolling in the right direction:

1. Read more, and more often.
2. Wake up and get up earlier.
3. Regularly do some sort of exercise.
4. Diminish connections with toxic people.
5. Set doable objectives every day. Do them.

Gradually all of these things will turn into daily habits. You can add your own steps as long as they don’t compromise the five above.

Now, START! . . . and continue. You can thank me later.

Daniel Jacobs, 2018

Uncertainty?

When a prospect is uncertain and can’t or won’t make a decision, it’s usually because they’re afraid of making a bad decision. At this point, you have three choices:

1. Drop your price and hope that they change their mind.
2.Try to convince them that it’s not a bad decision.
3. Become very interested and ask, “You can’t decide?” Listen attentively. They will tell you why they feel this way.

Your best choice is always #3.

As you’ve already built a bond of trust, they will commonly tell you about this fear or uncertainty. As you know, it’s not possible for you to change their mind; only they can do that. So just let them tell you more about it and listen attentively.

If you are patient and remain sincerely interested, eventually they’ll start to recall one time when they did make a good decision. Let them tell you about this and other times. You’ll begin to build up their certainty in themselves (i.e. change their own mind) so the present decision is not so fearful.

Listen carefully, customers will tell you how they can be closed and still be smiling.

Daniel Jacobs, 10/15/17

What Goes Around . . .

If you’ve ever done something wrong, harmed someone who didn’t deserve it, or injured someone or something intentionally or unintentionally, you’ve got a problem.
 
Why? The answer is a variation on the natural law of karma, which is: whether good or evil, you tend to get back what you give out.
 
You carry with you the factors that attract bad things happening to you because you feel you deserve it – if only to “pay” for the bad things you’ve done to others.
 
Any prison inmate will tell you they’re innocent of the crime of which they are convicted. But internally, they know they have done far worse things that they never got caught for and they feel that they “deserve” the punishment they got this time.
 
Only when you feel that you’ve given enough good to others to balance out the bad you’ve done will you get off this rollercoaster. Nothing else works.
 
Want to change your life? Take a look at what you’re putting out. Unless it is something that you’re willing to have happen to you, don’t put it out. Put out positive vibes and that’s what you’ll get in return.
 
What goes around, does come around.
 
Daniel Jacobs, 2017