QUESTION: What can I do if a client or customer asks me to reduce my price after they have already agreed to pay what I charge?
ANSWER: Remind them of the purpose for why they wanted your services. As many people want to own but don’t want to buy, this shifts their attention to what they WANT instead of what they don’t want. In general, price is secondary to purpose.
Is it possible to close a deal over the phone? Yes! But only when know what you’re doing.
The secret is that it requires supreme CONFIDENCE in the value vs. the cost of your product or service plus a high level of certainty in your ability to deliver what you promise.
NOTE: Don’t fall for this old trite cliché, which states,
“Confidence is like honesty, once you know how to fake that, you’ve got it made.” This is FALSE!
Confidence is something you can’t fake. Either you’ve got it, or you don’t.
A real-life example of the value of honesty and confidence:
I was on the phone in the middle of closing a prospect on a $7,500 contract for services, and I was getting nowhere. So, I switched gears and decided to lay my cards on the table and show my hand.
I said, “Look, I’m not a salesman. I admit it freely. And if you’re waiting for me to “sell” you on this service, it ain’t going to happen. I specialize in finding the right solution to the right problem, that’s what I’m good at. So, if that’s what you’re looking for, we’re in business.”
After about five seconds, he burst out, “Hell yes! That’s exactly what I’m looking for. Let’s do it.” And the deal was closed.
Remember, over the phone, the customer has only your voice to rely on for trust and confidence, so you have to be MUCH better than you are in person. Even if you have to practice with another person or get in front of the mirror, don’t practice until you can do it right. Practice until you can’t get it wrong. You won’t regret it.
You can even do a “premortem” and examine all the things that could go wrong and practice handling each on one. Do this until you are totally comfortable with any variable or unexpected surprise that might come up. Even then, something may come up which can throw you a curve and squelch the deal.
Want to know the most valuable tip in phone selling? It has to do with voice inflection. It is the make-break point of phone sales. This makes all the difference in how you are perceived on the phone.
Believe me when I tell you it’s worth it. Over the past many years, I’ve closed big deals over the phone more times than I can count, and so can you; if you’re willing to let me help you.
If you still think it can’t be done, I can help. Contact me at email@example.com
There is truth in this old saying, “In theory, there’s no difference between theory and practice. But, in practice, there is.” Applying this concept to whatever you’re selling can illuminate an important fact.
In theory, it’s easy to assume that the customer is interested in every feature, advantage, and benefit of your offering. But in practice, they’re not. Just because they ask you what time it is, doesn’t mean they want to know how to build a watch.
In practice, you can easily talk yourself out of the sale by presenting everything you know when the customer only wants to know three things.
1. Are you worthy of their trust?
2. What makes your offer worth paying for?
3. Can you deliver what you promise?
By focusing on only these three points, you will discover the true essence and value of your product and what the customer really needs and wants to know before making a purchase.
Stop overselling the product and you’ll close more sales. Get it?
SELLING starts with establishing the purposes of the SALESPERSON! What are you trying to do? Impress them? Or move them? What is your attention on? Your commission? Or serving the customer? Make sure you’ve got your priorities straight BEFORE you start selling.
The next step is to find people to talk to. No people = no sales. It is a step of the sales process where you distinguish between who is a suspect and who is a prospect. The latter represents a possibility, not so with the former.
Once you’ve found a prospect, establish agreement and trust. Hint: If you don’t trust yourself, neither will they. What is their purpose for looking? or shopping? or buying? Establishing and aligning with their purpose will come in very handy during the selling process and especially at the close.
A wonderful thing about customers is they only buy when what you’re offering it is what they need or want. If you can discover their need and show how you can fill it, they tend to be inclined to want it. This is the best way to increase your chances of closing the sale.
Some salespeople can only follow orders. They take the customer’s order and fill it. Order-takers do not cause the sale to happen.
Other salespeople are presenters. They know all the features and advantages of the product or service and reasons why this is the best value in the market. Sometimes they actually can bring the presentation to a close, but they are not closers. Presenters generate feel-good excitement and increase demand but sealing the deal requires a different set of skills.
CLOSING is the process of helping customers get past the hidden internal barriers stopping them from getting what they REALLY want. If you’ve done your job and fully completed each prior step, closing is just another one in the process. If you run into confusions or frustrations or push-back, you’ve skipped a step in the process. If you run into a “stop” then realize that something reminds them of a purpose that they failed to achieve some time earlier. You handle this by shifting their attention to what they hoped to get and the objection will disappear.
The final step is to smoothly and comfortably collect the money and complete the paperwork, making sure they’re still smiling.
Daniel Jacobs, 2017
A musician deals with sound. Their sound is their signature, their identity, their voice which facilitates communication of their message. It is something that stems from inside and it distinguishes you from anyone else.
What is not widely recognized is the fact that your sound is a reflection of what you hear internally before you play the note. Practice hearing the note mentally before you play it. Or practice humming the note while playing it, and what comes out will sound more like you.
If you seek to change your sound for any reason (warmer, brighter, darker, less effort, more projection), first change yourself. Internal change always precedes external change, and your sound will change without effort as you change yourself first.
‘jes sayin’ 🙂