When a prospect says, “no,” it’s impossible for you to change their mind. Why? Because only THEY can change their mind. Even when you set about to convince them they were wrong to say “no,” you end up creating more sales resistance; not a happy situation.
Why not do it the easy way? Since only they can change their mind, why not find a good reason for them to do so? Show them some new information that wasn’t they weren’t aware of when they made the first decision.